The 5 Biggest Marketing Mistakes IDP Vendors Keep Making

5-Day Crash Course to Fix the 5 Biggest Marketing Mistakes IDP Vendors Keep Making

If you lead marketing, product, or sales for an IDP or automation vendor, this course will help you.

My name is Bryant Duhon. I've been an editor and marketer in the IDP space since it was still called document capture. I've seen a LOT of bad marketing. Let's fix that.

Clarify your value proposition without another rebrand.
Build trust faster with business buyers who don’t speak “AI.”
Stop wasting campaigns on noise and start building a repeatable system that grows.

This free email course gives you everything you need to build a winning IDP marketing blueprint.

"I have worked with Bryant on a few different occasions. He is a professional, smart content creator." -- Chris Wynder, Marketing Executive

Why is this email course worth it?

Here's everything that's inside:

Day 1: Features vs. Results — Why “99.9% accuracy” isn’t a value prop, and how to connect your capabilities to measurable business outcomes.Day 2: Insider Jargon and TLAs — Replace alphabet soup with clear language that gets your pitch funded.Day 3: Hiding Your Experts — Why people, not logos, build trust — and how to get your President, CTO, and SMEs publishing consistently.Day 4: Stop-Start Marketing — Build a steady cadence that compounds attention, trust, and share of voice.Day 5: Selling Fast, Losing Slow — The hidden cost of chasing quick wins, and how to sell for adoption and renewals from Day 1.

Hooray! The first lesson of The IDP Marketing Blueprint is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Bryant Duhon).This email contains instructions to get started with your IDP Marketing Blueprint (basically, check your email the next five mornings!).If you have any questions, don't hesitate to hit reply and let me know — I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)